Global Platforms Pivot to 'Overseas Pre-positioning' Strategy

Faced with tightening global customs regulations and rising consumer demand for rapid delivery, major platforms like AliExpress and Temu are aggressively expanding their “Overseas Fulfillment” models. This strategy involves pre-positioning high-demand inventory in regional warehouses across Europe and North America to bypass direct-mail bottlenecks.

This structural shift moves the barrier to entry from simple traffic arbitrage to sophisticated inventory management. Sellers are encouraged to participate in platform-led warehousing incentive programs to reduce lead times and ensure long-term compliance with local tax and import regulations.