Temu Fined $3.7M in Hungary Over Misleading Marketing Practices
The Hungarian Competition Authority (GVH) has concluded its investigation into Temu’s European operator, Whaleco Technology Limited, imposing a combined fine and compensation package totaling 13.3 billion forints (~$3.7 million). The regulator cited unfair commercial practices, including unsubstantiated “up to 95% off” claims and psychological pressure tactics like deceptive stock countdowns.
The Hungarian Competition Authority (GVH) has concluded its investigation into Temu’s European operator, Whaleco Technology Limited, imposing a combined fine and compensation package totaling 13.3 billion forints (~$3.7 million). The regulator cited unfair commercial practices, including unsubstantiated “up to 95% off” claims and psychological pressure tactics like deceptive stock countdowns.